Demand gen, launch tracker and content calendar
Priya's view · the funnel, the Assets 2.0 launch readiness, and what's moving through the calendar. Nothing here was sent; drafts wait for you.
AI summary
Good morning. 403 MQLs and 60 meetings booked this week, both trending up. AI-referral traffic keeps growing, now 1.6% of visitors and converting nearly double the blended rate. The item needing a decision today: the Pennine Facilities case study sign-off has been outstanding over a week, the single item most likely to slip the Assets 2.0 launch pack. C-121's Thursday send also has no copy briefed.
MQLs (this week)
403
up from 395 last week
Meetings booked
60
149 SQLs across channels
Assets 2.0 launch readiness
On track
1 item at risk: Pennine case study
Content pieces live
5
of 20 in the current calendar window
At risk, needs a nudge today
The Pennine Facilities case study sign-off (C-112) has been outstanding for more than a week, with the launch date in sight. Not a writing problem, a dependency outside marketing's control. Recommended: Priya or Marcus (who owns the Pennine relationship) nudges directly this week rather than waiting on standard cadence.
Demand-gen funnel by channel
Organic (content/SEO)168 MQLs
Paid (LinkedIn + search)94 MQLs
Partnerships/referral22 MQLs
AI-referral (ChatGPT, Perplexity)19 MQLs · 58% to SQL
Assets 2.0 launch tracker
Pennine case study sign-off
Outstanding over a week
Brookfield FM, no coordinated marketing touch
Active discovery deal, gap
C-121 Thursday teaser email
No copy briefed, no owner
Landing page copy, launch email
Approved / in review
Webinar and LinkedIn sequence
Confirmed / live and under test
Content calendar status
C-103 / C-104, Assets 2.0 launch email + subject variants
In review, targeting 9 Jul
C-105, LinkedIn post 1 of 4
Scheduled, 8 Jul
C-111, Webinar
Confirmed, 16 Jul
C-114, Commercial-FM outbound refresh
Approved, 2 Jul
C-121, Assets 2.0 teaser email
Not briefed, no owner, same date as launch email